Health Communicator since 2003.
Non-practicing Dentist and Behavioral Sciences specialist.
PhD in Sociology and MA in Psychotherapy, focusing on changing health-related behaviors.
Coordinator of community-based health prevention programs.
Coordinator, Professional Marketing Department, Colgate-Palmolive Romania
Building and leveraging partnerships with associations and influencers to implement Public Health Programs like Colgate Bright Smiles, Bright Futures and to develop educational events for dental students (lectures, workshops and digital courses). Managing a team of three Oral Health Liaison Specialists.
Colgate Bright Smiles, Bright Futures® is among the most far-reaching, successful children’s oral health initiatives in the world. In 25 years, through partnership with Romanian Red Cross, Dentists and Dental Students, Programul Scolar Colgate has reached more than 6 million Romanian children and their families with oral health education.
Colgate Talks is the European website for dental practitioners. The users can access news, articles, and participate in webinars from different European countries and in the#ColgateTALKS anual e-Conference. The site has downloadable educational materials for patients (articles, leaflets, short movies) in local languages.
University of Bucharest, Faculty of Sociology and Social Work.
Thesis: Strategies for Changing Attitudes and Behaviors. Scientific coordinator: professor dr. Septimiu Chelcea.
Penn State University, Corporate Social Responsibility (CSR): A Strategic Approach, edX online course
Opportunity Associates Romania, Trainer of trainers Course, Organizational Developrment
Romanian Society of Broadcasting in collaboration with the U.S.A. Embassy in Romania.
2003 – 2016 ■ FACULTY OF DENTISTRY, CAROL DAVILA UNIVERSITY OF MEDICINE AND PHARMACY, BUCHAREST
Academic member of staff at Oral Health and Behavioral Sciences Department. Starting as Tutor (2003), promoted to Teaching Assistant (2008) and Lecturer (2013).
Designing of courses and seminars, developing the Behavioral Sciences curricula, preparing materials and delivering lectures to undergraduate students, preparing and facilitating discussions and group activities at seminars, assessing students’ work, supervising student’s research and dissertations.
Offering ideas for new research, designing the studies, conducting the research program, publishing scientific articles, speaking at conferences.
Writing the course’s handbook, designing exams’ questions and answers, evaluating the students’ work.
Public Health Programs Coordination
Designing and organising social services programs of oral health education and oral health care for disadvantaged communities. Identifying the disadvantaged communities. Finding sponsorship (money or oral care products). Designing the oral health education lesson and the evaluation methods for the program. Organising the students’ teams and coordinating the program. Reporting the results to sponsors and the academic staff.
2015 – 2016 ■ FREELANCE COMMUNICATION AND PR COORDINATOR, PREMED MEDICAL CENTER
Responsibilities: Planning the marketing and communication strategies for Premed Medical Center.
Overseeing the creation of advertisements, the design of print ads and the production of other marketing materials.
Organizing and promoting events. Writing and sending out press releases and post-event reports, articles and news.
Managing the online communication. Creating the social media accounts, developing social media campaigns and engaging the public in the online communities.
2009-2015 ■ MARKETING MANAGER, HOPE CHANNEL ROMANIA
Responsibilities: Planning the marketing and communication strategies for Hope Channel Romania and Voice of Hope Radio. Overseeing the creation of advertisements, the design of print ads and the production of other marketing materials. Organizing and promoting events. Writing and sending out press releases and post-event reports, articles and news. Managing the online communication. Creating the social media accounts, developing social media campaigns and engaging the public in the online communities.
2005 – 2007 ■ BRAND MANAGER, SUPERBEBE MAGAZINE, REALITATEA-CAȚAVENCU PRESS GROUP, BUCHAREST
Superbebe is a parenting magazine formerly belonging to Realitatea-Catavencu Press Group, Bucharest. See the magazine's website. The Brand Manager position was part of the Marketing Department of the Realitatea-Catavencu Press Group.
Planning the brand communication strategy, according to the marketing and PR strategy of the press group. Monitoring the parenting magazines’ market, developing marketing plans, creating brand messages (campaigns, tag lines), writing and sending press releases and post-event reports, articles and news. Overseeing the design of the print ads and the production of other marketing materials.
Organizing parenting events (“SupermMom for Superbebe”) and taking part in fairs, festivals and exhibitions (Baby Expo, Kidex, The Chocolate Festival). Communicating brand values during these events (sending press releases and invitations, decorating and creating play spaces and exhibition stands, organizing workshops and contests for parents and activities for children, including crafting, playing with clowns and other characters and listening to Romanian artists telling stories.
Organizing sampling and free trial activities in hospitals and private clinics, medical offices and kindergartens.
Appearing as a guest in radio and TV shows, introducing the Superbebe Magazine.
For a summary of parenting magazine promotion ideas click here.
2008 ■ FREELANCE PROJECT MANAGER FOR ONE TO ONE WEBSITE, BUCHAREST
Responsibilities: Coordinating the parenting project “Me and My Mom”, sponsored by Nestle. Publishing health, lifestyle and education articles for mothers. Organizing events for parents and toddlers.
2004 ■ FREELANCE PROJECT MANAGER FOR THE NATIONAL UNION OF DENTAL ASSOCIATIONS, BUCHAREST
Responsibilities: Developing a Public Relations campaign in order to increase the number of Romanian dentists who join the National Union of Dental Associations (UNAS).
2009 – 2017 ■ TV PRODUCER & ANCHOR OF THE MEDICAL SHOWS, HOPE CHANNEL ROMANIA, BUCHAREST
Hope Channel Romania (Speranta TV) is a member of Hope Channel International Network, founded in 2003, the official television channel of Seventh Day Adventist Church.
Responsibilities: Producing and hosting live TV shows addressing health, lifestyle and behavior changes. Covering medical events. Producing and supervising the pre and post-production of documentary and reality TV series about medical interventions. TV shows: “Well-Being”, “Make a Change”, “Save a Life!”.
“Well-Being” (Starea de bine): A 60 minute weekly live show focusing on preventive medicine, based on the World Health Organization's definition of health, with a holistic, bio-psycho-social approach of health and illness. The show is simultaneously broadcast by Hope Channel Romania and the Voice of Hope Radio.
See the TV show's archives.
“Save a Life!” (Salveaza-i viata!): A TV show about first aid and medical emergencies, describing the chain of survival, the safety of the rescuers, and the procedures in medical and surgical emergencies. Partners: Mobile Emergency Service for Resuscitation and Extrication (SMURD), The Romanian General Inspectorate for Emergency Situations (IGSU), Prahova County Regional Ambulance Services, The General Inspectorate of Aviation, The Romanian Police.
See the TV show's archives.
“Make a Change” (Fa o schimbare!): A 60 minute live show about attitudes and behavior change, focusing on specific actions and projects of individuals or organizations having a positive impact on people's lives. See the TV show's archives.
"The Toothbrush": A five minute radio feature about oral health problems, focusing on prevention and behavior change. See a published study about this radio feature.
"Between Two Worlds": A 30 minute weekly radio show based on antonyms pairs, addressing psychological and social topics from a Christian point of view.
2007 – 2008 ■ EDITOR IN CHIEF, CHILDREN’S DREAM MAGAZINE, HUBERT BURDA MEDIA, BUCHAREST
Ioana Visul Copiilor (Children's Dream Magazine) was a a parenting magazine belonging to Hubert Burda Media Romania.
Responsibilities: Creating the editorial strategy and the monthly editorial plan. Copy editor for the magazine’s articles. Contributing to editorial pieces. Working with the Art Director on the magazine’s layout and structure. Working with the Marketing Department at implementing ways to increase readership and creating events for parents and children.
2004 – 2005 ■ CONTRIBUTOR TO MAMI MAGAZINE, SANOMA HEARST PRESS GROUP, BUCHAREST
Mami is a parenting magazine formerly belonging to Sanoma Hearst Romania media group. See the magazine's website.
Responsibilities: Researching for and writing parenting articles. Interviewing pediatricians, obstetricians and psychologists.
2002 – 2007 ■ CONTRIBUTOR TO LIFE + HEALTH (VIATA + SANATATE) MAGAZINE, BUCHAREST
Viață + Sănătate (Life + Health) is the monthly publication of the Romanian Association for Health, Education and Family. See the magazine's website.
2002 – 2007 ■ CONTRIBUTOR TO THE MEDICAL LIFE (VIATA MEDICALA) MAGAZINE, BUCHAREST
Viata Medicala (The Medical Life) is the weekly publication of the healthcare professionals in Romania. See the magazine's website.
Responsibilities: Researching for medical stories and news. Writing articles and reporting from medical events (seminars and conferences). Reviewing medical books and magazines. Conducting interviews with doctors and personalities from the Romanian medical community.
2003 ■ Intern, The Press Office within the Public Relations Direction of the National Ministry of Defense, Bucharest
1995 ■ Intern, Cuget Liber Newspaper, Constanta. 2003. Feature: “Intre noi, adolescentii” (“Between us, teenagers”).
1993 – 1994 ■ Editor in Chief, Ovidius Magazine of the “Ovidius” High school, Constanta
2012 – 2016 ■ Volunteer Trainer & Project Manager, Autoimmune Disease Patients’ Association, Bucharest.
2015 ■ Volunteer Trainer, National Administration of Penitentiaries, Târgșor Woman’s Penitentiary
2012 ■ Volunteer journalist, Association P.A.V.E.L., the Romanian organization of parents whose children have cancer, leukemia or grave anaemia. 2012